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search-vs-social
Feb. 28 2020
When we look at the two communications platforms of websites and social media, we need to see them as separate entities instead of an “either/or” option. There is a reason that most businesses...
blog_2-26-20
Feb. 26 2020
I’m just going to say it, we have to stop playing the victim. Do I love agriculture? Yes. Do I lose my temper when someone makes a disparaging comment? Yes
2.24 image
Feb. 24 2020
Urbanization is a tricky subject. It affects each state, region, county, and town differently, and there are certainly benefits to expanding our communities
20200217_182528
Feb. 20 2020
We have been milking with robots for three months now. The months of construction as well as the retraining of cows were both stressful and labor intensive
Branding Blog
Feb. 14 2020
Most farmers are passionate about their animals and the food they produce. Some farms turn that passion into a business, selling products directly to consumers. To stand out among the crowd, it
IMG_2948
Feb. 12 2020
Last Sunday, Joaquin Phoenix used his fame to denounce dairy farming to millions of people. If I’m being completely honest, I’m a little impressed that he was able to slip the phrase “artificial...
Image for Eve Column
Jan. 31 2020
My job with the dairy checkoff is to study everything that is going on outside of the dairy industry. While that may seem like somewhat of a disconnected way to work on the dairy farmers’ behalf,...
IMG_2578
Jan. 29 2020
I want to start this by saying that I am not a licensed professional. I am just a farmer who knows how it feels to be at the end of your rope with what seems like no way to crawl back from the darkness
dairyprincesses
Jan. 24 2020
Around the country, many young women dream of attaining a crown, preferably while advocating for an industry they’re passionate about
Snapchat-
Jan. 23 2020
Maybe I look younger than I actually am. Maybe I don’t look like the “Rodgers.” Maybe I have a sign stuck to my back saying I can’t help you. Or maybe, just maybe, there is still...
iStock-1127938317
Jan. 15 2020
We all know that PETA has an affinity for fabricated and overexaggerated photos, videos, and situations to make every farmer look evil
IMG_8526[3]
Jan. 14 2020
This time of year can seem rather melancholy, especially if you live in a state that experiences winter conditions
newmexico-milkmaid
Dec. 9 2019
Last week I taught class of high school juniors and seniors about marketing, and we were discussing where their target audience would be using social media
IMG_E1803
Dec. 6 2019
There are a lot of farmers out there this year feeling pretty grinchy. Winter is coming, some of us are still harvesting, our finances aren’t getting any better, and with the recent news of Dean’s...
blog_12-2-19
Dec. 2 2019
A new year is right around the corner, which means it is resolution season. Many consumers will be thinking about new health and fitness goals and looking for information on how they can meet them
blog_11-20-19
Nov. 20 2019
Last week, when the news broke that Dean’s had filed for bankruptcy, I sat staring at my phone wondering what this meant for our family farm; you see, we ship our milk to Dean’s
cows-hashtag-tiktok
Nov. 11 2019
TikTok is a global social network based on video content that started in China. The audience is mostly younger people (under 30 years old), and it is around the size of Instagram with about 1 billion users
IMG_3621
Nov. 6 2019
Everyone has a different definition of what a farmer is. The worst I found came from dictionary.com, and it was, “an unsophisticated person from a rural area.”
IMG_7200
Oct. 28 2019
This past weekend I had the rare opportunity to visit the high school I graduated from three decades ago
Our_Ag-Secrets
Oct. 23 2019
Agriculture is hard right now. Not just financially or physically, but emotionally and mentally, too. As hard as it is to talk to our families, sometimes it’s even harder to talk to professionals...